Here's your host for this post, Will Curry. He so graciously offered his expertise on this new scarf technique as taught to him just a few minutes before by the sock shop lady.
First, start with the scarf folded in half.
Then put around your neck just like Will is doing.
Then place just ONE end through the loop. Hang on to that loop.
Twist the loop just like Will.
Now put the other end through the twisted loop.
And here's the finished product. I think it looks a bit like a braid or something. It lays super flat and is more interesting than the usual both ends through the loop.